1) So here are some tips for marketing with Twitter that you can implement now  -  Become a Twitter Rockstar .  Set up your profile with an interesting short bio. Inject some personality into it so that you don’t look just the same as the other 10,001 marketers who say ‘I show you how to market online blah.’ You have full permission to be creative. Social Media is about showing who you are and being transparent.

Tip: Make a big effort to show the BEST of who you are! People follow inspiring people who make them feel better in some way.

Example: I’m a fun loving home based non-guru mom who is building a mega global business in the new economy around my 3 ninja kids.

Doesn’t that sound more inviting than ‘I can show you how to generate 100 leads a day? p.s MLM stinks unless you do it my way!’

Don’t procrastinate here because you don’t have fancy graphics etc. I still don’t have fancy graphics on Twitter and have built my following over 2 accounts to 10,000 people by attracting people to follow me rather than manually adding them or using automated software.

Don’t use your twitter URL as your website! Talk about shooting yourself in the foot and hanging up the closed sign on the door! You want to have a website that invites them in so if they do happen to click on your profile to find out more about you there is a VERY good reason for them to hang out with you and fill in their details to enter your world in exchange for something of value. This could be a free report/ e-book or access to videos etc.

2) Lights/Action – Get Tweeting. What the majority of newbie online marketers do is
a) spam you (yuk – I instantly un-follow them)
b) talk about their daily activity (which can be yawningly monotonous unless they are already a rockstar)

Whilst I would rather hear about your daily activity (if it’s interesting!) than be spammed, chit chatting on twitter is not going to get you more leads unless you are already an influential person or expert with a large following.

I’m guessing if you’re reading this you want to build a business and if twitter is one of your chosen mediums then you want to make it as productive as possible.

3) Tweet at least 10-20 times per day, everyday, so people get to know you and what to expect from you.

Tweet good stuff that is RELEVANT to your target market (I have found that tweeting out random social media stuff or news is not as likely to attract people to look at what you have to offer)

A good example is to tweet out some uplifting POSITIVE business or entrepreneurial quotes. I hear some folk moaning about that but when I tweet quotes I get more re-tweets (my tweets going viral) than anything else I tweet.

Find quotes by googling quote sites. We have all the information at our fingertips so there is no excuse for being dull and boring on social media.

4) Tweet out links to your content. If you’re serious about building a business online then you need to be creating quality content. Here are a couple of options to choose from:

a) Make some simple short videos using a FLIP camera and upload them to YouTube. Give some kind of value in the video that is relevant to your business but doesn’t directly pitch them in. Online pitches with no educational value are like wearing winkle-pickers in 2009. Just so unfashionable!

Tip: Have a call to action at the end of the video to your free offer which attracts the potential follower or prospect into your world. (Your marketing MLM funnel)

b) Write an article. If you can write as well as a 12 year old you can do this. You need a beginning, middle and end. Have a point to your short article (500 words is fine) and spell check it. You can put this on your blog or submit it to a fabulous article site like ezinearticles.com.

Tip: Add in your business bio and a link to get more info about your free offer that again leads your follower into becoming a prospect or visitor in your world or MLM funnel.

Tweet out links to your educational content a couple of times a day. As you develop more content you will have more to choose from and you can post it throughout your social media sites. You are romancing your followers into finding out more about you and what you stand for.

5) Use socialoomph.com You can get a free account where you can set up an automated welcome message to your followers. You can give them an awesome free giveaway on it or just connect with them. (Opinion is divided here – I find both work well for me)

If you are time challenged and/or like to be organized you can automate some tweets such as quotes to run throughout the day whilst you are doing other stuff.

Tip: Don’t overdo it on the automated tweets. Keep it fresh and add in new tweets each day or people will quickly tire of the same old stuff. Be sure to add in some tweets throughout the day that are in real time. You can do this from your mobile phone even if you’re out working all day.

6) As long as you are engaging and giving value you can add in a couple of links to your capture page. For best results this will have some kind of free offer on it. Tweet out a compelling question or statement that will create curiosity and attract your followers to click on the link and enter your marketing funnel. Voila.

Spamducation is a white paper, special report, video, podcast or manifesto that claims to solve a pressing reader problem, but is in fact a thinly disguised ad. Jon Stribling describes them as “compelling headlines and disappointing content written by amateurs or second-rate copywriters.”

We are all excited to get content out on the internet. It seems important to have the most tweets, the highest followers or friends and the over active Blogs, but at what cost.  If your content does not give the reader what they want, they will not come back.  Google can not help you if no one wants to read what you put out.

Besides content, it how you put words together – copy,  that make it a compelling read.  Choosing the right words in the correct order will not only have you content read but will increase ranking and conversion.  You do not have to use big words or high-pressure sales techniques.  Just talk in plain fashion and use good content to gain trust and interest.

If you want to improve your copywriting and content skills, check out the website: www.Copyblogger.com .  This site is devoted to your internet marketing content success.

Set it and forget it . . . . . .   A website delivers your message and basic information to prospects anytime of day.   Just set up your website put it on the internet and never have to worry about it again. Leads will start flowing in any second.

You may be feeling pretty good by now, but the other shoe is about to drop.  Yes, it is cool to have a website but how many leads are coming in from that site. Websites are design to talk about your business resulting in fluff versus marketing.  Most people only get about 3% leads from their websites.

5 Common Mistakes:

1)        Too May Things To Do:   You have one website and you are trying to tell the entire story.  The visitor is usually confused about the amount of content and do not know where to go.

2)        Content:  The content on websites is usually design for information not marketing.   First you need to get the prospect interested; only afterwards do they want the detail information

3)        Design:  The design of websites are usually too busy and not flowing for the visitor.   It usually results into “unfocusing” the prospect

4)        No Call to Action:  Many websites do not get the prospect to take action.  Like window shopping, if there are no signs for action (50% off, Today Only) most prospects will keep on walking.

5)        Domain Names:   Sometimes the domain is too long or can easily be misspelled.  Help them get to you with multiple forwards and easy domain names. 

 Websites are important and every business should have one.  But websites are usually not design for lead generation.   You must create other sites and flow of traffic for the prospects before they come to your website.  A core website is only a part of a comprehensive Internet Market Strategy.

AIM:  Apllied Internet Marketing